Friday, December 18, 2009

The Brief History of Nike Shoes by Alice

Nike shoes have various styles and colors. They can be worn by professionals and daily walkers who like to make a fashion statement. You can easily find Nike stores in your area. The Nike swoosh logo has been considered as one of the most recognized company logos in the world now.

This special logo was originally designed in 1971 by a student who studied graphic design at Portland State University. They paid the girl only $35 for the fabulous design but some sources also say that Phil Knight, the co-founder of Nike, later gave her a diamond ring engraved with the logo she designed as well as an unknown amount of Nike stock. It is interesting that Knight was not very impressed with her work the first time, like what he said, "I don't love it, but it will grow on me."

Today, there have been more than 30,000 people employed by Nike around the world. Nike also provides other sports gear besides shoes. The company is under some scrutiny recently for the issues concerned with human rights and poor working environment. Official statistic shows that only in 2008, Nike has made a net income of approximate $1.9 billion dollars. The name Nike comes from the Greek goddess of victory. As a matter of fact, like many other famous companies, Nike also had a humble condition at the beginning. All of the original founders are used to be athletes and they have been running it for more than 50 years till now.

In fact, the duo first sold the shoes manufactured by a Japanese factory but in very short time they ended the relationship with the Japanese company in 1971. Afterwards, they started to improve their own line of footwear made mostly for football and decided to call it the name Nike. Soon they developed much more lines of shoes. With the development of technique and management, by 1980, abound 50% of shoes sold in the United States had carried the Nike brand. The headquarters the Nike company still locates in Oregon now and owns several subsidiaries such as Umbro and Converse.

About the Author

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